Barnardos - Children in Trouble Campaign
November 17th, 2008 by mas | Comments | Filed in Society & IssuesIf you have a negative number and you want to make it into a positive one you need to add a larger positive number to do so: -10 needs +11 to make it =1
I wonder if the same applies to other aspects of life. For example if you have a negative image of young people do you need a larger positive image to redress the balance? If so I wonder then on the wisdom of the Barnardo’s Children in Trouble Campaign.
The campaign includes a very well produced film showing hunters hunting down children while narrating comments that adults have apparently actually said about children. They’ve had a brilliant publicity launch - I heard Barnardo’s Chief Executive discussing the campaign on Radio 4 this morning, and even this lowly blog was sent pre-publicity well in advance with links to the survey findings, film and so on.
So a very impressive and well put together campaign - and one with a message I very much agree with. But somehow it doesn’t feel comfortable. Obviously its not designed to make you feel comfortable - you should feel uncomfortable thinking that adults speak so negatively about children and young people, but that’s not the cause of my unease. Instead I wonder whether actually this kind of negativity can reinforce further negative attitudes, hence my maths lesson at the start! -10 + -5 = -15, not good!
A more practical example can be heard in the short Radio 4 interview with children from Birmingham about their reaction to how adults view them having seen the film. You start to get the sense of a battle between children and adults. Undoubtedly there is a battle, and always will be, but how do you best go about bridging the divide - positive activities to bring people together? or hard hitting campaigns showing how bad the other side is?
What I think is really sad about this isn’t that some adults do feel this way (and it is only some if you consider that the 2021 people that took part in the survey accounts for 0.003% of the actual adult population in the UK), but that because of the way the media drives our society a large charity acting in the best interests of children feels the only way they can get good publicity for their cause is to try and shock.
edit: Thanks to Debbie Long for pointing to this film to redress the balance a little…
Related posts
Tags: child rights, prejudice, Society & Issues
I wrote a few weeks ago about the


















